Thursday, October 6, 2016

The Internet’s Impact on the Brain and Memory

Some refer "The google effect" as a flash drive to your computer hard drive seeing it as an external memory to our brains. Whether it’s good or bad the internet and the way we use google affects our brain and memory. Through the process of storing information and referring back to it, we look at google as a search engine to find information when we need it at one specific time. We see it as a form of database where we can tap in to access more information at the instance. It's not a matter of choosing to memorize what we googled but to understand the directions of where the information were looking for is. It was questioned that people who would rather look something up on google are more likely to forget the information they learned opposed to those who took the time and didn't use google as a first option, but instead found alternative methods. In relation to that thought it comes down to the approach of what was being questioned. And our thought process was the determining approach to anything that occurred afterwards. Just because one googles information doesn’t mean that they are less likely to remember what they attained because the deciding factor is how they approached what they were looking for and if it was stored in the short term or long term memory. The difference between memorization and knowledge is that one could argue the Google Effect is outsourcing our memories, and freeing up space in our brains for more analysis.
"You don't need to memorize every specific detail to get through life" - Dico Angelo

Knowing that we know more than we did now than before, our brain has stored more information and uses google as an external database memory just as a computer uses an external hard drive or a flash drive. Because of this we get something called Information overload whereas there is too much information to provision. To relate there is a great quote in which the word “filter” greatly applies to how our brain processes the new age.

"In the Information Age, the first step to sanity is FILTERING. Filter the information: extract for knowledge.
Filter first for substance.
Filter second for significance. These filters protect against advertising.
Filter third for reliability. This filter protects against politicians.
Filter fourth for completeness. This filter protects against the media.” Marc Stiegler, David's Sling 

Retrieved from Overcoming Information Overload: We need to start doing something about it ... (Page 2) Can Akdeniz- Business & Economics

         Referring to this quote it’s a matter of how we choose to filter information due to information overload. We can say that through the google effect, instead of having a tendency to forget knowledge or information, we could instead filter and specialize. Filtering down to the right source where we can utilize information to the best of our ability is a way where our brain has adapted providing efficiency and less stress. The effect of this quote also applies to how our brain is re-shaped in a thinking strategy when it comes to how we approach information. A method of strategizing debunks the Google effect where people may be less likely to remember certain details we believe will be accessible online. Our brain concludes that once we know what we want we can easily refer back to google as a more directive and efficient approach. Yes, people may be less likely to remember certain details that are believed to be accessible online but this applies to all circumstances. For example, one could say the same thing about a textbook “I’ll find it in the textbook later.” and yet they still forget or are less likely remember. It’s a balance of putting things into short term or long term memory.

"Filtering it down"

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